KoltonWhat is Kolton?
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Shopify Partner"Found three things costing me sales"Josh Yuwer, apparel store
yourstore.com Report
48/100
Shoppers hesitate before buying here.
FairGoodStrong
You · 48
Product questions · High impactFair 50

Can shoppers find answers about your products before they buy?

Store policies · High impactGood 70

Are your shipping and return rules easy to find, and do they match?

Getting help · High impactNeeds work 25

When shoppers have a question right now, is anyone there to answer?

Trust · Medium impactNeeds work 35

Does your store look safe to give a credit card to?

Conversion score · High impactFair 57

Reviews, offers, and product detail: everything around the buy button.

Design & speed · High impactFair 51

Page speed, product photos, copywriting, and layout.

How your free review works

Seven in ten carts never make it through checkout. Almost none of the reasons are visible from inside your own store, because you already know where everything is.

  1. No signup, no app to install, nothing touched in your theme. One URL and the visit starts.

    yourstore.comReview my store
    no signupno cardno app install60 seconds

  2. She lands on your homepage, opens product pages, hunts for shipping times and return rules, and tries to reach someone with a question, in the order a real buyer does it.

    yourstore.com/products/linen-shirt
    • Walked in like a first-time visitor
    • Read your products
    • Checked shipping and returns
    • Tried to reach someone

  3. Product answers, shipping and return rules, whether anyone is reachable, whether the store looks safe to pay, the offer around the buy button, and how the pages behave. The same six every time, so two runs are comparable.

    What gets graded
    • Product questionsanswers before the buyHigh impact
    • Store policiesshipping and returnsHigh impact
    • Getting helpis anyone reachableHigh impact
    • Trustsafe to pay hereMedium impact
    • Conversionreviews, offer, buy buttonHigh impact
    • Design and speedphotos, copy, load timeHigh impact

  4. A score out of 100 and six graded factors. Each one names the page it came from and quotes the sentence that caused the doubt, so there is nothing to take on faith.

    48/100
    Product questions50

    Two of twelve went unanswered on your pages.

    Store policies70

    Returns say 14 days, the FAQ says 30.

    Getting help25

    Chat replied, but only inside office hours.

    "I could not tell how long delivery takes. The product page says ships fast, the FAQ says 3 to 5 business days."

  5. Baymard puts cart abandonment at 70.2% across 50 studies, and the top reason people give is a cost or an answer they only found too late. Your report puts yours in order, worst first.

    Fix first
    • 1Put delivery time on the product pageThree of your pages say ships fast and nothing else.
    • 2Make the return window matchPolicy page says 14 days, the FAQ says 30.
    • 3Answer outside office hoursThe shopper asked at 21:40 and got nobody.

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